Charissa Atkinson

About Charissa Atkinson

Senior brand marketing leader and brand voice architect with deep expertise in building integrated brand campaigns that shape perception and drive growth. My foundation in experiential marketing, storytelling and large-scale events informs a disciplined, culturally aware approach to brand strategy where voice, narrative and execution work together to drive meaningful business impact.I define and evolve brand voice across platforms, ensuring clarity, consistency and cultural relevance at every touchpoint. My experience spans integrated campaign strategy and development, partnership marketing, executive communications, social strategy and creative collaboration, as well as hands-on copywriting that brings brand positioning to life. I lead cross-functional teams to translate strategy into scalable, high-quality campaigns and am known for building strong, trust-based relationships that align stakeholders around a shared vision and deliver measurable results.

Experience

1. Brand Marketing & Communications Manager

   Tri Pointe Homes

   Mar 2025 — Present

   Lead enterprise content initiatives across digital, social and experiential channels, partnering closely with creative, operations and executive stakeholders to deliver high-visibility brand campaigns with clarity, alignment and operational excellence.

Education

• University of Denver

  Master's degree, Marketing

  2018 — 2020