Chardae Jones

Principal Digital Marketer @Certinia

Austin, TX, US

In this role, I lead the long-term strategic vision for our global digital ecosystem. My focus is on balancing brand awareness with the technical precision of demand generation, ensuring our digital channels effectively contribute to overall business growth.I’m responsible for bridging the gap between data-driven insights and the customer experience to architect seamless, high-performance digital journeys.Key responsibilities- Own the strategic vision for our digital channels and effectively articulate complex digital strategies to both technical and non-technical executive stakeholders- Manage a complex MarTech stack to ensure scalability and performance- Lead enterprise-level A/B testing and personalization strategies to improve user experience and drive conversions- Translate complex digital analytics into actionable growth strategies for both executive stakeholders and technical teams.