Charan Tej Somara

About Charan Tej Somara

Marketing Automation professional with 12 years of overall IT experience and 8+ years of hands-on experience in Marketing Automation, primarily focused on the email marketing channel.I have worked extensively with leading platforms such as Salesforce Marketing Cloud, Account Engagement (Pardot), Adobe Campaign, Marketo, and Selligent, supporting global marketing teams across multiple regions.Over the last 2+ years, I have been actively involved in one-way WhatsApp marketing campaigns using Salesforce Marketing Cloud integrated with Salesforce, handling audience selection, message execution, scheduling, and coordination with internal teams.My strength lies in being a hands-on individual contributor who can independently execute campaigns end to end, while also taking lead-level responsibility for platform governance, documentation, best practices, and mentoring junior team members.I have strong experience in:Email campaign execution and automationAudience segmentation and personalizationCampaign QA, compliance, and approvalsSalesforce reporting and data handlingPlatform hygiene, optimization, and troubleshootingWorking with global stakeholders across time zonesI enjoy roles where I can stay close to execution, solve real marketing problems, and continuously improve campaign quality and efficiency, while also contributing to team growth and process improvements.Currently open to opportunities where I can add value as a Senior Marketing Automation Specialist / Lead IC, especially in environments that value strong execution, ownership, and platform expertise.

Experience

1. Global Marketing Automation Specialist

   ZF Group

   Jul 2022 — Present · Bengaluru, IN

   Working as a Marketing Automation Specialist supporting global marketing teams with email and WhatsApp campaign execution using Account Engagement (Pardot) and Salesforce Marketing Cloud integrated with Salesforce.Key Responsibilities- Created and managed email templates in Pardot (Classic and Lightning Experience)- Executed list emails and automated email campaigns aligned with business and campaign goals- Built and maintained automation rules based on campaign and lead management requirements- Performed audience segmentation and personalization to improve engagement and relevance- Created and managed Salesforce reports to support targeted marketing campaigns- Designed and maintained Salesforce dashboards to provide actionable insights on campaign performance, lead conversion, and overall marketing effectiveness- Provided Pardot training and onboarding support to new users and maintained process documentation- Supported internal stakeholders with campaign execution, reporting, and optimization- Collaborated with IT teams to configure and validate email sending domains, ensuring proper SPF and DKIM authentication for improved email deliverability- Troubleshot platform, data, and campaign-related issues across Pardot and Salesforce- Performed regular platform hygiene, data validation, and asset cleanup- Shared best practices, process improvements, and platform updates with users and stakeholders

Education

• Crescent English Medium High School

  SSC, General

  2006 — 2007

• Sri Chaitanya Sai Bharathi Junior College

  SSLC, Mathematics Physics Chemistry

  2007 — 2009

• Amrita School of Engineering, Bangalore

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

Skills

• C++
• Html
• Servlets
• Visualforce Pages
• Data Structures
• Core Java
• Javascript
• Campaign Management
• Force.com
• Salesforce.com Development
• Salesforce.com
• C
• Programming
• Salesforce.com Administration
• Marketo
• Sitecore
• Linux
• Matlab
• Pardot