Charan Kumar

About Charan Kumar

As a Full-Stack Marketer currently working as Marketing Manager at Matrix Business Services (a UDS Group Company), I bring a 360° approach to brand-building, demand generation, and digital transformation.From crafting strategic campaigns and managing paid media to improving SEO, designing landing pages, optimizing CRM flows, and coordinating content across platforms, I manage the entire marketing funnel with a strong bias toward measurable impact.My work spans multiple verticals, including Employee Background Verification, Audit & Assurance, and Facility Management, where I lead multi-brand marketing efforts across group companies — aligning business goals with marketing execution at every touchpoint.Key Skills & Focus Areas:• Performance Marketing (Google Ads, LinkedIn Ads)• Website & SEO Optimization (Technical & Content)• Lead Generation & Nurturing Strategies• CRM Implementation & Marketing Automation• Social Media Growth & Engagement (LinkedIn-centric)• Multi-brand Content Planning & Agency Collaboration• Analytics, Reporting & Conversion Rate OptimizationDriven by curiosity and constant learning, I’m currently upskilling in backend development, Python, and cloud computing, aiming to bridge marketing, tech, and data in more meaningful ways.

Experience

1. Assistant Manager - Branding

   ANSR

   Dec 2025 — Present · Hyderabad, IN

   At ANSR, I work with some of India’s leading Global Capability Centers (GCCs), helping them build and scale their employer brand in the Indian talent landscape. My role involves partnering directly with business leaders, HR heads, and global teams to shape how their brand is perceived by top talent.I drive end-to-end employer branding initiatives across multiple clients, including:• Developing EVP-aligned brand narratives for GCCs entering or scaling in India• Leading social media, content, and storytelling strategies to enhance talent visibility• Designing integrated campaigns for hiring, culture, and engagement• Improving candidate experience through digital-first brand interactions• Managing employee advocacy, internal communication, and brand activation programs• Tracking brand health and campaign performance through analytics and insightsBeing part of ANSR gives me the opportunity to work at the intersection of branding, talent strategy, and large-scale transformation, supporting Fortune 500 companies as they build workforce excellence in India.

Education

• Vijayam Science & Arts Degree College, Chittoor

  Bachelor of Science, Physics

  2015 — 2018