Kelsey Chapman

About Kelsey Chapman

I’m a growth-focused marketing leader who helps direct-to-consumer brands turn marketing into a measurable growth engine.Over the past decade, I’ve worked across eCommerce, publishing, and consumer brands building full-funnel marketing systems that drive customer acquisition, subscription growth, and long-term retention. My work sits at the intersection of strategy and execution, spanning paid media, lifecycle marketing, conversion optimization, and brand storytelling.Currently, I serve as Head of Marketing for She Reads Truth, where I oversee marketing strategy across acquisition, lifecycle engagement, and eCommerce revenue channels. My focus is building systems that compound growth over time, from subscription retention strategies to conversion optimization and data-driven campaign development.Previously, I’ve led digital marketing initiatives for multi-million-dollar consumer brands, helping scale email and SMS programs, optimize customer journeys, and develop marketing strategies that drive both new customer growth and recurring revenue.I’m especially energized by mission-driven companies and founders building brands that genuinely impact people’s lives.Areas I’m most passionate about:• Growth strategy and demand generation• Lifecycle marketing and subscription retention• eCommerce marketing systems• Conversion rate optimization• Building and mentoring high-performing marketing teamsI’m always excited to connect with leaders and companies working at the intersection of brand, growth, and meaningful impact.Digital marketing | growth strategy | lifecycle marketing | subscription growth | eCommerce marketing | email marketing | SMS marketing | conversion optimization | demand generation | marketing leadership

Experience

1. Head of Marketing

   She Reads Truth

   Dec 2024 — Present · Nashville, TN, US

   Lead digital marketing and revenue growth for She Reads Truth, a direct-to-consumer publishing and subscription brand generating $5M+ annually through eCommerce and recurring subscriptions.Responsible for full-funnel marketing strategy spanning acquisition, lifecycle marketing, paid media, partnerships, and on-site conversion optimization. I oversee a cross-functional marketing team while partnering closely with founders, product, editorial, and operations leadership to align marketing with company growth goals.Key areas of ownership include subscription growth, lifecycle marketing infrastructure, digital acquisition strategy, influencer partnerships, and conversion optimization across the Shopify storefront.Key Results• Drove +52% growth in new customer sales through acquisition and lifecycle optimization• Increased new subscriptions +27% and active subscribers +11% while reducing churn by 19%• Improved site conversion rate from 2.7% to 4.4% through CRO and UX optimization initiatives• Led lifecycle marketing strategy through Klaviyo automation and segmentation, generating +32.75% YoY growth in foundational email flow revenue• Directed integrated digital marketing campaigns supporting major product and publishing launches, driving high-performing eCommerce revenue growth

Education

• Middle Tennessee State University (MTSU)

  Bachelor's Degree, Global Studies, Spanish Language

  2008 — 2012

Skills

• Event Planning
• Mission Work
• Leadership
• Small Business
• Microsoft Word
• Team Leadership
• Social Media
• Social Networking
• Graphic Design
• Time Management
• Management
• Leadership Development
• Social Media Marketing
• Powerpoint
• Customer Service
• Microsoft Office
• Ministry Leadership