David Chapman
- Role
- Director of Marketing at Summit Electric Supply
- Location
- Albuquerque, NM, US
- LinkedIn followers
- 500 followers
About David Chapman
An innovative and analytical Senior Marketing Executive who leverages solid operations…
Experience
Director of Marketing
Nov 2018 — Present
Manage, coach, and mentor high-performing staff members in support of succession planning initiatives and steer strategic and long-range planning to ensure successful marketing operations. • Implement customer retention strategies to ensure customer success and impact customer retention results. • Spearhead global portfolio management, brand strategy, and positioning while developing marketing and demand generation strategies. • Serve on the e-commerce steering committee while contributing significantly to data-informed decision-making that increases revenues and market share. • Drive brand awareness initiatives with customers and suppliers across a global portfolio of five states and the United Arab Emirates with annual sales of $500M+. • Direct a six-person in-house marketing and production team that achieved 13 Best of the Best industry awards by tED Magazine from 2019 to 2020. • Outline the promotional calendar of monthly and quarterly retail, email, social media, and event campaigns. • Manage a co-op marketing program with strategic suppliers and an annual budget of $600K+. • Steer a counter video program across 24 locations focused on products and promotions by market. • Head store merchandising efforts, including product selection and placement at 24 stores in five states. • Overhauled the email newsletter, which resulted in a 268% increase in average click rate. • Significantly increased LinkedIn followers by 26% and Facebook followers by 19% in 2020. • Planned and coordinated three customer-facing open house events in 2019 attended by customers. • Partner with company leaders in driving organizational strategic direction. • Serve as the public relations director while coordinating press releases, communications, and newsletters. • Develop sales enablement tools, including competitive and customer analysis, pitch decks, video, and social media content.
Skills
- Operations Management
- Market Development
- Market Research
- Business Process Improvement
- Sales Plan
- Product Lifecycle Management
- Competitive Analysis
- Medical Devices
- Product Management
- Product Road Mapping
- Management
- New Business Development
- Industry Best Practices
- Sales Development
- Product Development
- Product Launch
- Capital Equipment
- Sales & Marketing Leadership
- Cross-Functional Team Leadership
- Regional and National Markets
- Needs Analysis
- Business Development
- Graphic Design
- Customer Service
- Strategic Planning
- Sales Management
- Account Management
- Marketing Strategy
- Channel Management
- Marketing
- Product Marketing
- Healthcare
- Territory Development
- Sales
- Strategy
- Training
- Market Planning
- Microsoft Office
- Leadership
- Sales Operations
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