Chao He

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHAO HE

Results driven and people oriented international senior brand and marketing leader with 18+ years of experience managing multi million $ activities across markets, leading ground breaking new players such as Huawei, navigating established matrix organizations like HSBC, Rogers and Walmart, always acting as a thought leader by applying expertise gained through consulting years from Nomis, BDM and Stats Can. Areas of Expertise:+ Managing all areas of marketing strategy, brand management, analytics & research+ Specialized in identifying business needs and insights to develop a vision, secure alignment, achieve consensus, and deliver results+ Proficient in executive level communications and relationship management, specifically, the organizational skills in leading cross functional initiative, negotiating and collaborating with stakeholders and 3rd party partners to reach common goals+ Experienced in Brand Building and Expansion, by synthesizing insights, developing, managing, and lead the execution of brand positioning, product proposition, and brand and product campaigns.+ Proud of data driven marketing approach, support decisions with data mining, machine learning, analytics, and predictive models.+ 15+ years experience in managing roles, demonstrate leadership in building and managing diverse teams, while mentoring and developing individuals.+ Proven track record in Retail, CPG, Telecommunications, and Financial service industry from both supplier and client sideTechnical Skills: • Advance Analytics, Data mining, Modeling and Machine learning• Analytic based Community and Influencer marketing• Customer Experience Management and Customer Relationship Management• Market Research (e.g. Product, Brand, Communications, Customer experience, Loyalty, Pricing, and Proposition study) • Competitive Intelligence and Market, Syndicated Data, Industry, and Economic Analysis