Jasmine Chan
Multimedia Strategist, Fan Care @美国艺电公司
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WORK HISTORY
Multimedia Strategist, Fan Care @美国艺电公司
Led the development of EA Fan Care’s APAC-focused self-service content strategy, building a long-term framework for regional localization and distribution across top game franchises-Increased visibility of support content across 12+ channels, including web, social media, and in-game channels, through targeted distribution tailored to local player needs-Delivered end-to-end production of regional multimedia content — from scripting and storyboarding to editing — aligned with global creative standards-Collaborated with SEO teams to optimize help articles for local search engines, improving visibility and user engagement in key APAC markets-Built strategic partnerships with gaming content creators to develop highly targeted support tutorials for FPS communities, increasing relevance and reach.
EDUCATION
Copenhagen Business School
Maritime Studies Exchange Program
The Chinese University of Hong Kong
Master of Arts - MA, Journalism
The Chinese University of Hong Kong
Bachelor of Business Administration - BBA, International Business Management / Marketing
ABOUT JASMINE CHAN
As an Account Executive specializing in influencer marketing, I bring over 4 years of digital marketing experience to the table. My expertise lies in helping clients source, reach, and manage influencers for a variety of impactful campaigns.Key Highlights-Successfully activated 100 micro and mid-tier gaming influencers in a single campaign, resulting in engaging content creation and heightened brand awareness-Maintained long-term partnerships with tech review influencers boasting 100K-1M+ subscribers, specifically focusing on smartphone and accessories reviews across multiple campaigns-Versatile experience across various influencer verticals, including gamers, tech reviewers, musicians, lifestyle enthusiasts, photographers, and cosplayers.I love to connect with new people, please feel free to reach out to me at j••••••••@gmail.com
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