Chante Waters
- Role
- Media Strategy & Activation, Beauty & Wellbeing at Unilever
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Media Strategy & Activation, Beauty & Wellbeing
Dec 2019 — Present
Oversees media planning & execution for Unilever\'s Beauty & Wellbeing division. Charged with elevating the media practice to be powered by performance through stronger partnerships, deeper category knowledge and smarter outcome-led decisioning. Previously led media strategy, performance, and optimization for the fastest growing Beauty and Personal Care brand at Unilever, SheaMoisture. Uniquely tasked to balance delivering exceptional business results alongside efforts that authentically showcase the brand\'s purpose to overserve the underserved. Improved media effectiveness by 2x within first year.
Education
University of Colorado Boulder - Leeds School of Business
Bachelor of Science (B.S.)
2004 — 2008
University of Colorado Boulder
Bachelor of Science (BS)
2004 — 2008
Skills
- Entrepreneurship
- Digital Strategy
- Digital Activation
- Marketing
- Marketing Communications
- Strategic Planning
- Advertising
- Digital Marketing
- Market Research
- Integrated Marketing
- Digital Media
- Marketing Research
- Marketing Strategy
- Media Planning
- Social Media
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