Chani Corpus

Chani Corpus

Senior Manager, Paid Social at Block & Tam

Role
Sr Manager, Paid Social at Block & Tam
Location
New York, NY, US
LinkedIn followers
500 followers

About Chani Corpus

Hi I’m Chani (cha-knee), a senior manager on paid social currently working across a portfolio of mid-level luxury fashion and retail brands. My experience across paid social platform management, data analysis, and campaign strategy. I am passionate about finding trends in consumer data and curating data-driven insights to express how those trends can be actioned on to improve brand strategy, execution, and performance across audiences & creative. I am responsible for the management, forecasting, and reconciliation of annual budgets of $20MM+ across my portfolio of brands. I am currently responsible for one direct report, overseeing their day to day tasks across daily/weekly/monthly/seasonal/ad hoc reporting and analysis, ad building, and client communication — while supporting development in career growth through trainings, reporting guidance and feedback, as well as weekly check-ins to track towards their goals each quarter. My experience also includes a variety of platforms: Meta Ads Manager, TikTokAds Manager, Pinterest Ads Manager, Twitter Analytics, Google Analytics (GA4), Northbeam, Measured, Google Campaign Manager, Criteo, The Trade Desk, Apple Ads, Kochava, Tableau, Simmons, and more!

Experience

  1. Sr Manager, Paid Social

    Block & Tam

    Aug 2025 — Present · New York, NY, US

    Partnering with external senior stakeholders and internal senior leaders to ensure paid strategy aligns with brand strategy and outperforms channel goals across luxury retail client portfolio-Analyzing consumer and creative trends to develop campaign & creative briefs for future initiatives-Spearheading internship program by conducting interviews, producing and leading trainings, resourcing intern client assignments in line with internal team needs and monitoring development throughout to aid in success-Leading project management across client accounts, ensuring junior and cross-team members are meeting deadlines, prioritizing deliveries accordingly, reviewing their work and learning from mistakes to improve

Education

  • University of Wisconsin-Madison

    BA in Journalism, School of Journalism and Mass Communication, Strategic Communication

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