Chang Shu
Marketing Manager at Comcast
- Role
- Manager, Marketing Analytics at Comcast
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Chang Shu
Strategy and marketing intelligence leader with a CPA credential and 8 plus years of progressive experience in marketing analytics, competitive intelligence, business reporting, financial analysis, budgeting & . forecasting and data operation & visualizationTechnical skills including Microsoft Excel, SQL, Tableau, Power BI, Essbase, Anaplan, and Oracle
Experience
Manager, Marketing Analytics
Oct 2023 — Present
Lead a high-performing team of analysts responsible for market intelligence within a $3.5B operating region• Develop and present data-driven business cases and strategic recommendations to regional executives for prospective initiatives with expected subscriber and financial impacts• Perform comprehensive competitive analysis, including fiber builds, product launches, pricing strategies, and market positioning, to guide the development of the go-to-market and competitive response strategies for the region• Collaborate with cross-functional teams (Business Development, Construction, Finance) to develop and execute a 5-year strategic plan with a projected 10% increase in revenue growth within the region• Develop and implement predictive models to forecast trends, identify customer potential, and assess campaign/channel performance across key areas in the region
Education
Northern Illinois University
Master of Accounting Science, Accounting
2008 — 2010
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