Chanel Smith
Digital Marketing, Strategy, Design, & Innovation
- Role
- Senior Specialist, Digital Marketing at CSG
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Senior Specialist, Digital Marketing
Mar 2024 — Present
Manage website projects, page creation and maintenance, site optimization, KPI tracking, and analytics-Create, manage/edit, and update websites/intranet content-Build unique digital experiences for cornerstone content-Strategize, execute, and optimize the omnichannel media mix for campaigns and digital initiatives-Provide data-driven campaign optimizations and media mix recommendations based on website/advertising analytics to guide decisions around content, features, and overall functionality-Collaborate with marketing and communications colleagues to develop, deploy and measure demand generation campaigns through organic digital channels-Deploy strategies related to search engine optimization, conversion rate optimization, search engine marketing, retargeting, and social media programs-Coordinate the organic social media strategy across the company to create and schedule posts in support the business goals-Maintain the social media calendar of activities to provide visibility of all program deployments and upcoming priorities-Monitor metrics and make data-driven recommendations for program improvements on websites and digital properties.
Education
University of Missouri-Columbia
Bachelor's of Journalism, Communication, Journalism, and Related Programs
2015 — 2019
Skills
- Digital Journalism
- Creative Writing
- Report Writing
- Microsoft Office
- Interpersonal Communication
- Music Journalism
- Visual Communication
- Microsoft Powerpoint
- Video Production
- Intercultural Communication
- Leadership
- Social Media
- Entertainment Journalism
- Communication
- Online Journalism
- Video Editing
- Social Media Marketing
- Microsoft Excel
- Media Relations
- Digital Media
- Audio Recording
- Organization Skills
- Audio Editing
- Microsoft Word
- Marketing Management
- Online Marketing
- Web Content Writing
- Broadcast Journalism
- Pop Culture
- News Writing
- Mobile Technology
- Writing
- Video Journalism
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