Chanelle Sicard
If a Swiss Army knife was a person | 15+ Year Digital Marketing, E-Commerce, & Branding Specialist | Passionate, Purposeful, & Diligent
- Role
- Head of Brand Operations at Vip Traveler
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Chanelle Sicard
I’m a senior digital marketing and eCommerce leader with 15+ years of experience driving brand growth through bold storytelling, customer-first strategy, and cross-functional collaboration.Throughout my career, I’ve helped luxury, fashion, and lifestyle brands evolve their digital presence — from launching DTC platforms and scaling CRM programs to transforming retention strategies and leading integrated campaigns. I’ve led migrations to Shopify Plus, built email programs that deliver 2–3x industry benchmarks, and managed high-performing teams across content, analytics, and UX.At the core of my work is a belief in the power of people-first marketing. Whether shaping brand voice, developing influencer partnerships, or aligning go-to-market plans across sales and product. I lead with empathy and clarity — helping teams connect strategy to execution and performance to purpose.Based in NYC, I bring both strategic vision and hands-on experience to every project. Part creative, part operator, always focused on delivering meaningful results.Outside of work, I’m an adventure enthusiast, Spartan Trifecta Finisher, and a party/trip planner. I love tending to my garden, exploring wine regions, and tackling DIY projects — my motto is travel, eat, dance, repeat. I believe great marketing (and great living) starts with curiosity, connection, and a little creativity.Let’s build what’s next — together.
Experience
Head of Brand Operations
Oct 2025 — Present · New York, NY, US
Figuring it out, one day at a time…
Education
Iona Catholic Secondary School 2002-2006
Ontario Secondary School Diploma, English, Computer Science, Drama
2002 — 2006
McMaster University
BA, English, Hon
2006 — 2010
Skills
- Adobe Creative Suite
- Social Media
- Brand Development
- Strategic Planning
- Graphic Design
- Web Development
- Analytics
- Media Relations
- Event Planning
- Beauty
- Content Management
- Community Management
- Fashion
- Google Analytics
- Editorial
- Crisis Management
- Influencer Marketing
- Editing
- Creative Strategy
- Digital Strategy
- Writing
- Brand Developement
- Publicity
- Social Media Marketing
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