Chanel Sud

About Chanel Sud

I am a Management Trainee at L’Oréal, currently working with the Kiehl’s US Brand Engagement team. In this role, I support brand engagement initiatives and collaborate cross-functionally to help bring the brand’s strategy and storytelling to life.I graduated from Chapman University with a B.S. in Business Administration, with an emphasis in Marketing, and a minor in Leadership Studies. During my time at Chapman, I was a student-athlete on the women’s volleyball team, an experience that strengthened my discipline, teamwork, and leadership skills.I am highly organized, detail-oriented, and motivated by collaborative environments where creativity and strategy intersect. My academic journey and time abroad sparked a strong interest in fashion, beauty, and social media, which continues to shape my career goals within the beauty industry.I am multilingual and eager to continue growing and learning within brand engagement and marketing.

Experience

1. Marketing Management Trainee- Kiehl s Us Brand Engagement (Luxe)

   L'Oréal

   Sep 2025 — Present · New York, NY, US

   Create and produce original content for Kiehl’s social channels across Instagram, TikTok, Facebook, and YouTube, reaching an audience of 1M+ followers.•Schedule social content and ideate platform-specific activation plans to support brand and campaign objectives.•Build partner relationships with agencies and media partners to execute integrated social initiatives.•Lead and support L’Oréalistar influencer campaigns, including coordination, execution, and performance tracking.•Pull, analyze, and report on social performance metrics using tools such as Dash Social and Traackr to inform strategy and optimization.•Write engaging, on-brand social captions optimized for performance across platforms.•Identify and track weekly social trends to inform content development and overall social strategy.•Assist with community management, including executing “surprise & delight” gifting campaigns reaching thousands of users annually.•Lead pre-seeding campaigns with nano influencers, driving reposts on owned channels and increasing engagement rates.Applications: Salesforce SHOP, Ironclad, CapCut, Dash Social, Traackr, Spate, MyMarket, Concur, Sprinklr, Microsoft suite

Education

• Chapman University

  Bachelor of Science - BS , Business Administration and Management, General

  2020 — 2024