Chandru Mg
Growth-driven Performance Marketer helping SaaS companies reduce CAC, improve LTV:CAC, and scale pipeline with Paid Acquisition and CRO.
- Role
- Senior Paid Marketing Specialist at Socialpilot
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Chandru Mg
I help businesses turn paid traffic into predictable revenue.With 4+ years in performance marketing and hands-on expertise across Google Ads, Meta Ads, and CRO, I specialize in building conversion-focused acquisition systems.I don’t just run ads — I engineer full-funnel performance: from audience strategy and conversion tracking to landing page optimization and lifecycle insights that improve payback periods and retention.My work spans lead generation, funnel optimization, and cost-efficient scaling for Startups, SMBs, and SaaS brands. From High-performing paid campaigns to technical SEO audits, I focus on measurable growth: lower CPL, CAC, improved Conversion Rates, and stronger ROI.Core strengths:• Performance marketing (Google, Bing, Meta, LinkedIn, Reddit)• Lead generation & funnel optimization• Conversion tracking, analytics & attribution• SEO strategy & technical audits• Landing page & CRO improvements• Marketing automation & growth workflowsI’m driven by data, testing, and continuous optimization — not vanity metrics.If your goal is scalable growth, not just traffic, let’s talk.
Experience
Senior Paid Marketing Specialist
Jun 2025 — Present
Own and scale global paid advertising initiatives across Google Ads and Bing Ads to drive SaaS growth.• Manage $100K+ monthly worldwide ad spend, ensuring efficient budget allocation and cost control.• Independently handle end-to-end product acquisition, managing the complete paid funnel from traffic to trial and upgrade.• Drive trial and upgrade growth through continuous optimization of CPL, CAC, and conversion rates.• Lead conversion rate optimization (CRO) efforts by improving landing page performance, funnel efficiency, and user journeys.• Oversee region-wise and channel-wise performance, identifying growth opportunities and risks.• Deliver actionable performance insights and recommendations to support revenue-focused decisions.• Research geo-level performance trends to refine budget allocation across high, mid, and low-efficiency regions.• Perform funnel drop-off analysis from click to trial to upgrade, identifying friction points and CRO opportunities.• Contribute to landing page and form optimization by aligning ad intent with messaging, structure, and CTAs.
Education
Thiruvalluvar University, Vellore
Bachelor's degree, Chemistry
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