Chandrima Bhattacharya

About Chandrima Bhattacharya

Marketing Executive | Social Media Strategist | PR & Influencer Relations | Fashion Enthusiast From the first time I styled my own outfits and posted them online, I knew fashion wasn’t just a passion—it was a calling. From a young age, fashion has always been more than just clothing—it’s a form of self-expression, a way to tell stories, and a world where creativity knows no bounds. Fast forward to today, and I’m fortunate enough to turn that passion into a career in marketing, where I blend creativity with strategy to help brands connect with their audience in meaningful ways. Over the years, I’ve had the privilege of building and growing brands from the ground up. As Marketing Executive at Jaey Lifestyle in Mumbai, I was tasked with transforming our social media presence, and within just 3.5 months, I grew our Instagram following by 7k through engaging Meta Ads, influencer collaborations, and strategic content planning. But it’s not just about numbers—it\'s about creating a community and a conversation around the brand, which I’ve done through immersive events and behind-the-scenes content that truly connects with our audience. Before Jaey Lifestyle, I worked as Associate Social Media Manager at MODA Loops, a fashion startup in Delhi, where I led campaigns that grew our audience by 50% in just six months. It was a place where creativity, fast pivots, and hustle were key—and it taught me how to make big impacts with limited resources. At MyGlamm as a PR & Marketing Specialist, I worked on everything from drafting celebrity contracts to orchestrating product launches that got the media talking. Building relationships with influencers and media houses was just as much about understanding the bigger picture as it was about executing flawlessly. Each role has taught me the importance of staying agile, thinking outside the box, and understanding that marketing is not just about promoting a product—it’s about telling a story. Fashion is more than just a hobby for me—it’s my lens for everything I do, from shaping digital content to influencing marketing strategies. Whether I’m managing influencer relations, creating content, or planning a high-impact event, I’m always driven by the goal of creating memorable brand experiences that resonate long after the campaign ends. Safe to say, Fashion is my passion. Marketing is my craft.

Experience

1. Marketing Executive

   ENSEMBLE

   Feb 2026 — Present

Education

• Nottingham Trent University

  MA Fashion Communication, Fashion

• King sejong institute

  Korean Level 1-2, Korean Language and Literature

  2021 — 2022

• Sophia College (Autonomous)

  bachelor of journalism and strategic communication, Communication and Media Studies

• HOLY CHILD SR SEC SCHOOL

  10 + 2 Humanities , Higher Education/Higher Education Administration