Chandrika Deb
Digital Marketing Manager @Tata Steel
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WORK HISTORY
Digital Marketing Manager @Tata Steel
Kolkata, IN
Implemented CRM and marketing automation via Zoho (SalesIQ, Pagesense, Desk, Campaigns) and Kaleyra: created lead funnels, user segmentation, event triggers, and integrated dashboards for analytics.~ Strategised WhatsApp chatbot for customers to place enquiries, create orders, and avail support services~ Owned product backlog and sprint priorities in collaboration with business and IT team; launched features for mobile responsiveness, SSR rendering, and SEO (sitemap, interlinking, URL params, core web vitals fixes, meta tags and descriptions, etc.).~ Ran paid campaigns (Meta, Google) and improved SEO performance through technical fixes, competitor benchmarking, and content strategy—achieving a 4x increase in organic traffic.~ Owned social media strategy (LinkedIn, Instagram, Meta) to build top-of-funnel brand engagement and drive targeted lead-gen through MSME storytelling, reels, and case features.~ Maintained weekly regional growth reports, tracking performance metrics (conversion, CAC, GMV, retention) and aligning next sprint goals with business KPIs.
EDUCATION
St. Mary's English High School Jamshedpur
Senior Secondary, Maths, Science, Social Science, Hindi, English
Vidya Bharati Chinmaya Vidyalaya Telco Jamshedpur
Intermediate, PCMB
Birla Institute of Technology, Mesra
Bachelor of Engineering - BE, Computer science and engineering
Indian Institute of Management Rohtak
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT CHANDRIKA DEB
Chandrika Deb is an MBA graduate from IIM Rohtak and has a B.E. in Computer Science from BIT Mesra. She has expertise in Digital Marketing and Product Management. She led various marketing initiatives at Tata Steel that helped engage MSME customers and scaled the reach of B2B online steel buying platform DigECA. Beyond her professional pursuits, Chandrika is a multifaceted persona with interests in freelance technical writing, illustrations, and calligraphy.Connect to explore how Chandrika can contribute to your organisation\'s success. Email: c••••••••@gmail.com #Marketing #ProductManagement #MBA #DigitalMarketing #Strategy
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