Chandreyee Bhattacharya

Marketing Professional | 10+ Yrs in Brand, Communication & Sales | 360° Strategy, GTM & Performance Marketing across FMCG, beauty, and lifestyle segments.

Role
Marketing Manager at IGP
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Chandreyee Bhattacharya

Results-driven Brand & Category Marketing Manager with P&L-linked brand growth…

Experience

  1. Marketing Manager

    IGP

    Jul 2024 — Present · Mumbai, IN

    Marketing Strategy: Developing data-driven quarterly marketing plans by analyzing competitor activity and customer insights—delivering results within tight budgets.2. Campaign Management: Leading end-to-end 360° marketing campaigns across digital, print, and social channels to drive brand engagement and business results.3. Creative Liaison: Managing the development of marketing assets—print, performance ads, social media content, and CLM campaigns (Email & WhatsApp)—to ensure brand consistency and elevate brand image.4. Cross-Functional Collaboration: Partnering with category, sales, creative, operations, and customer service teams to ensure seamless campaign execution and alignment across all touchpoints.5. Partnerships: Building and managing relationships with agencies, vendors, and brand partners to co-create impactful, multi-channel marketing campaigns.6. Performance Analysis: Monitoring and evaluating campaign performance using key metrics to measure effectiveness, optimize ROI, and guide future strategy.

Education

  • Indian Institute of Mass Communication, Delhi

    Post Graduate Diploma in Advertising and PR

    2015 — 2016

  • St.Xavier's College, Kolkata

    Bachelor of Commerce (B.Com.)

    2009 — 2012

  • Patha Bhavan, Kolkata

    Business/Commerce, General

Skills

  • Sales Management
  • Advertising
  • Lifestyle Brands
  • Team Leadership
  • Management
  • Account Management
  • Campaign Management
  • Retail Marketing
  • Interior Design
  • Fashion
  • Branding
  • Presentation Skills
  • Digital Media
  • Online Advertising
  • Styling
  • Corporate Communications
  • Public Speaking
  • Business Process Improvement
  • Retail Sales
  • Social Media Marketing
  • Digital Marketing
  • Online Marketing
  • Storytelling
  • Customer Service
  • Process Improvement
  • Brand Management
  • Marketing Strategy
  • Digital Strategy
  • Key Account Management
  • Team Management
  • Media Planning
  • Market Research
  • Marketing
  • Tenacious Work Ethic
  • Public Relations
  • Business Strategy
  • Client Services
  • Brand Development
  • Creative Direction

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Chandreyee Bhattacharya — Marketing Manager at IGP in Mumbai, MH, IN | Unifers