Chandra Shilpa

About Chandra Shilpa

From analyzing campaign data to optimizing ad performance, my journey in digital marketing and ad operations has been all about making advertising work smarter. As an MBA graduate with 5 years of experience in ad trafficking and digital marketing, I specialize in driving high-performing campaigns that deliver results.Proficient in Campaign Manager 360, Facebook Ads Manager, and other ad platforms, I ensure seamless execution, optimization, and in-depth performance analysis. Whether it’s troubleshooting delivery issues or refining targeting strategies, I thrive on turning data into actionable insights.Always eager to explore new opportunities and industry trends—let’s connect and exchange ideas on all things ad ops, digital strategy, and marketing tech!

Experience

1. Digital Marketing Specialist Ic2

   Oracle

   Dec 2023 — Present · IN

   I work closely with campaign managers, sales teams, and data/reporting teams to fully understand campaign objectives and requirements. I am responsible for setting up and trafficking digital advertising campaigns, ensuring accurate execution and timely delivery.To maintain high-quality standards, I conduct regular quality assurance checks, ensuring that ads run smoothly and display correctly. Staying up-to-date with industry trends and best practices in digital advertising allows me to optimize processes and contribute to campaign success.I proactively identify workflow enhancements and help implement best practices in trafficking, campaign management, reporting, and analytics. When campaign delivery issues arise—such as under-pacing, reporting discrepancies, ad architecture challenges, or technical problems—I participate in troubleshooting efforts to resolve them efficiently.

Education

• Vijayanagara Sri Krishnadevaraya University (VSKU)

  Bachelor of Commerce (B.Com.), Business/Commerce, General

• Bangalore University

  MBA

  2015 — 2017