Chandrasekar Muniyandi

Manager - Marketing & Communication @Madurai Famous Jigarthanda Llp

Madurai, IN

Franchise Marketing & Branding- Develop and execute marketing strategies to enhance brand visibility and sales- Provide branding materials, digital assets, and marketing guidelines to maintain consistency- Assist franchisees in localized marketing campaigns to increase footfall and customer engagement- Oversee ATL & BTL marketing, including TV, radio, outdoor ads, activations, and promotions. Digital & Social Media Growth- Manage SEO, Google Ads, social media, and email marketing** to drive online presence- Collaborate with **influencers, food bloggers, and local media** to amplify franchise promotions- Monitor campaign performance and optimize strategies based on sales trends and customer insights. Franchisee & Communication Management- Serve as the **primary communication link** between the brand and 400+ franchisees- Develop **training materials, marketing playbooks, and PR strategies** to strengthen franchise success- Handle **press releases, media relations, and public relations** to enhance brand reputation. Lead Generation & Business Expansion - Implement lead generation strategies to attract and acquire new franchisees- Plan and manage franchise discovery events, expos, and webinars for business expansion- Work with the business development team to convert leads into franchise agreements. Team Leadership & Vendor Management- Lead a team of digital marketers, graphic designers, video editors, and business developers - Oversee content creation, advertising, and branding efforts- Coordinate with agencies, vendors, and digital partners to enhance marketing execution.

M.P.Nachimuthu M.Jaganathan Engineering College

Bachelors