Chandradeep Sahu
Salesforce Marketing & Data Cloud Consultant | 5 x certified Salesforce Marketing Cloud Architect | Siebel CRM | Salesforce
- Role
- Principal Consultant at Infosys
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Chandradeep Sahu
Seasoned Salesforce Marketing Cloud Consultant, CRM Developer, and Architect with 16…
Experience
Principal Consultant
Dec 2017 — Present · Pune, IN
As a Consultant • Designed and implemented end-to-end marketing solutions using Salesforce Marketing Cloud, Sales/Service Cloud, Snowflake etc. driving a 33% increase in campaign effectiveness and a significantly increased email deliverability and email opens.• Led the design and development of custom solutions within Salesforce Marketing Cloud, including complex automations and integrations with external systems such as Snowflake, Tealium, Azure etc. resulting in streamlined workflows and improved data accuracy.• Developed and executed data-driven email marketing campaigns, resulting in a 33% increase in engagement, 15% increase in retention, and 10% increase in conversion rates. Effective use of einstein capabilities made sure we reach right customer at right time.• Analyzed campaign performance metrics and key performance indicators, leading to a 25% improvement in open rates and a 13% increase in click-through rates.• Conducted A/B testing, segmentation analysis, and audience targeting, optimizing campaigns for maximum effectiveness and achieving a 15% uplift in campaign open rates.• Collaborated with cross-functional teams to develop compelling email content aligned with brand guidelines, resulting in a 20% increase in content engagement.• Monitored email deliverability and implemented strategies to improve performance, achieving a 95% deliverability rate and 90% inbox placement rate.• Led project teams in implementing marketing automation platforms, streamlining workflows, and reducing campaign deployment time by 50%.As a Technical Architect• Leveraged Salesforce Marketing cloud engagement for implementing varieties campaigns with 0 defects and 100% accuracy.• Built a survey tool using HTML / Amp script and SSJS for completing survey via Cloud Pages that helped in completing survey within SFMC.• Developed and designed a custom subscription center for that led to custom branding and easy unsubscribe for customers within SFMC.
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