Chandni Sinha

Data-Driven Marketing Leader | 7+ Years of Experience Igniting Brand Growth & Client Acquisition | Ex- Datawrkz | Ex- Bajaj Electricals Ltd | Ex- Mondelez International

Role
Global Product Marketing Manager at IBM
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Chandni Sinha

Marketing Leader |$10M+ Pipeline Driver | B2B & B2C Growth StrategistTransforming complex technology into market-winning stories. With 7+ years driving revenue growth across B2B SaaS, enterprise AI, and consumer brands, I\'ve built my career on one principle: great marketing moves the needle.Currently at IBM, I\'m scaling data and AI products from zero to market trials generated,$6.8M+ pipeline influenced, and 65% QoQ engagement growth. Previously, I\'ve driven ₹8+ Cr in revenue, from pioneering WhatsApp commerce (73% conversion rate) to scaling digital funnels that delivered 589% traffic growth.My Sweet Spot:1. Product Marketing: Positioning enterprise technology for maximum market penetration2. Demand Generation: Building high-converting digital experiences and nurture programs3. Go-to-Market Strategy: Launching products that stick and scale4. Growth Marketing: Turning data insights into revenue accelerationIndustry Expertise: Data & AI • SaaS/PLG • Enterprise Technology • Consumer ElectronicsRecent Wins:1. Scaled trial signups from 0 to in 6 months through conversion optimization2. Achieved 62% SQL conversion rate via strategic persona-based campaigns3. Generated 980+ qualified leads while increasing website engagement by 65%4. Led 20+ product launches with measurable adoption and revenue impactI thrive at the intersection of technology and human behavior—where compelling narratives meet conversion optimization. Whether simplifying AI for enterprise buyers or crafting PLG experiences that convert, I believe the best marketing doesn\'t feel like marketing at all.Let\'s Connect If You\'re:1. Scaling B2B SaaS or enterprise technology products2. Building demand generation engines that drive pipeline3. Seeking a marketing partner who speaks both creative and analyticsAlways open to discussing marketing strategy, growth challenges, or opportunities in marketing. c••••••••@gmail.com

Experience

  1. Global Product Marketing Manager

    IBM

    Oct 2024 — Present · Bengaluru, IN

Education

  • University of Calcutta

    B.Sc (Hons) in Economics, Economics

    2013 — 2016

  • Alliance University

    Master of Business Administration - MBA, Marketing

    2016 — 2018

  • D.B.M.S ENGLISH SCHOOL, JAMSHEDPUR

    ICSE & ISC

    1999 — 2013

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Chandni Sinha — Global Product Marketing Manager at IBM in Bengaluru, KA, IN | Unifers