Chandni Shah
Head of Prime Video Engagement at Amazon
- Role
- Head of Prime Video Engagement at Prime Video & Amazon MGM Studios
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Chandni Shah
A highly strategic marketer with demonstrated success in planning, launching and sustaining consumer driven 360-degree campaigns for global brands and products that consistently deliver growth and profitability. Strong relationship management and interpersonal skills – up, down, across, and outside the organization. An individual who has a solid pulse on and passion for relevant trends, consumer insights, and technologies that impact the industry.
Experience
Head of Prime Video Engagement
Prime Video & Amazon MGM Studios
Nov 2025 — Present · Culver City, CA, US
Leading the Engagement team that sets the GTM strategy and executes Prime Video\'s vision for free and included subscription content benefits (SVOD, AVOD, FAST, News, Live Events, Sampling). We optimize the customer journey by building consistent viewing habits for the right audience cohorts with the goal deepening Prime engagement through our entertainment offerings. We partner with Product, Tech, Marketing, Content Programming, Sports, Ads, and Prime teams to drive customer and business growth objectives.
Education
UC Irvine
Business Economics B.A., Political Science B.A.; Minor in Business Management
University of Cambridge
Economics, Political Science
The London School of Economics and Political Science (LSE)
Economics
Skills
- Online Advertising
- Digital Strategy
- Integrated Marketing
- Business Development
- Email Marketing
- Microsoft Excel
- Marketing Strategy
- Advertising
- Online Marketing
- Strategic Partnerships
- Product Management
- Strategy
- Brand Development
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