Chandni Lakdawala

Role: Global Sr Site Merchandiser at New Balance
Location: Boston, MA, US
LinkedIn followers: 500 followers

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About Chandni Lakdawala

A Marketing graduate from Boston, who has earned the amazing opportunity to work with…

Experience

Global Sr Site Merchandiser
New Balance
May 2021 — Present · Boston, MA, US
Responsible for supporting digital business strategy and the E-Commerce consumer shopping experience through detailed site mapping of a Global DTC Experience Plan and wire frame roadmap. Focuses include product marketing, brand awareness, digital experience, data analysis, and strong cross-functional collaboration.

Contact information

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•••••@newbalance.com
Personal email
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Current company

New Balance

Sporting Goods Manufacturing · 12K employees · Founded 1906 · Brighton, Massachusetts, United States

In 1906, New Balance began as a humble one-man operation founded on the belief that “we were born to move,” and has since grown into an international corporation, selling footwear and apparel in over 120 countries and employing over 14,000 associates worldwide. Our mission has always been to support the performance of athletes, and with an unparalleled focus on quality and craftsmanship, we’ve come to set the standard for comfort and fit in an industry all too often driven by hype. We’re incredibly proud of our history and how far we’ve come, but companies don’t thrive for over a century by being content. Whether it’s setting a new style trend, retooling our manufacturing process, or building a new state-of-the-art headquarters, we pursue innovation with a spirit of fearless independence. As the only privately held major footwear company in the world, we’re free to do things our way, pushing limits and testing boundaries as we continually reimagine what could be. After all, the status quo isn’t static. But doing things our way wouldn’t mean much if we weren’t also doing them the right way. We invest in our associates as they invest in us, and as we move forward, we make a point of giving back, supporting communities around us through ambitious philanthropic efforts and involvement programs. We are a company that cares, and our culture is one of integrity and teamwork where together we become greater than the sum of our parts.

newbalance.com

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About Chandni Lakdawala

Experience

Global Sr Site Merchandiser

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