Chandler Yankle

Senior Trade Marketing Manager @L'OCCITANE Group (B Corp)

New York, NY, US

Lead North America trade marketing strategy across retail, digital, wholesale, and outlet channels, owning the 360° campaign calendar and full product lifecycle- Spearhead multi-category rebrands across Bodycare, Haircare, and Fragrance, shaping positioning, pricing, and go-to-market strategy- Redefined promotional strategy to improve efficiency, reduce excess inventory, and increase ATV through elevated public and VIP programs- Lead innovation and launch strategy grounded in NPD, consumer insight, and competitive analysis- Built and scaled a presampling strategy increasing on-site reviews by +30%- Partner with Sephora, Amazon, and key wholesale accounts to support assortment and integrated campaign execution- Contribute to integrated campaigns driving $188M EMV and top 10 U.S. skincare ranking- Lead Spa & Hospitality partnerships, contributing to Forbes Travel Guide affiliation and award-winning brand recognition- Manage and develop a team of three