Chandini Mulki

About Chandini Mulki

Through my experience in the hospitality industry, I developed strong people skills and a genuine appreciation for the consumer. My internship experience working with email campaigns, audience targeting, and consumer analytics, along with my involvement in on-campus fashion and retail organizations and the NRF Student Program, strengthened my interest in the business side of retail and sparked my pivot toward the retail industry. I enjoy fast-paced, collaborative environments that challenge me to grow and think critically, and I value staying organized, communicating clearly, and maintaining a positive mindset. I am always eager to learn, ask questions, and continue building my skills along the way!

Experience

1. Marketing Intern

   Northgate Resorts

   Aug 2025 — Present

   Wrote and optimized 150+ SEO blog posts for Jellystone Park™, Camp Margaritaville Breaux Bridge, and other campground brands using targeted keywords and brand voice to increase visibility, engagement, and search rankings. Top-performing blogs generated 2,991 visits- Produced high-performing Instagram Reels and TikToks, with two videos surpassing 1.5M views including one reaching 3.3M views. Researched trends, created short-form video content, managed content calendars, and scheduled posts for five brand accounts using Hootsuite- Designed, built, and tested email marketing campaigns in Salesforce Marketing Cloud and Mailchimp using UTMs, modular content blocks, and Litmus testing to ensure responsive design, accurate analytics tracking, and improved audience targeting- Built a detailed customer persona for Camp Margaritaville Breaux Bridge using demographic and psychographic insights from survey data. Presented findings to the CMO and marketing team to inform strategy and improve campaign targeting- Optimized Meta paid media campaigns by adding conversation placements, building engagement audiences for conversion ad groups, and adjusting monthly ad spend allocations across parks to improve targeting efficiency and budget accuracy.

Education

• Michigan State University - Eli Broad College of Business

  Minor, Business/Commerce, General

• Michigan State University College of Communication Arts and Sciences

  Bachelor's degree, Public Relations, Advertising, and Applied Communication

• Michigan State University - Eli Broad College of Business

  Minor, Entrepreneurship and Innovation