Chander Mohan Goyal
Performance Marketing | Google Ads (Search, Display, Video) | Meta Ads | Lead Generation & Campaign Optimization | Digital marketing executive
- Role
- Search Engine Optimization Executive at Digital Handlers India
- Location
- Ludhiana, PB, IN
- LinkedIn followers
- 500 followers
About Chander Mohan Goyal
I am a Digital Marketer specializing in Performance Marketing (Google Ads & Meta Ads) and SEO, with a strong focus on data-driven campaign execution, accurate tracking, and consistent performance optimization. I combine paid advertising skills with solid SEO knowledge to deliver measurable growth in traffic, leads, and conversions. Performance Marketing ExpertiseAdvanced keyword research for high-intent Google Search campaignsEnd-to-end campaign setup across Google Ads (Search, Display, Video) and Meta Ads (Lead Gen, Traffic)Smart bidding strategy selection (Max Conversions, tCPA, tROAS, Manual CPC) based on goals & budgetStrong understanding of audience targeting, ad copywriting, and funnel strategyPixel implementation for accurate conversion trackingGoogle Tag Manager (GTM): tag setup, triggers, events, form trackingGA4 reporting & analysis to interpret campaign performance and identify optimization opportunitiesA/B testing creatives, landing pages, and bidding models for performance improvement SEO ExpertiseOn-page optimization (meta tags, keyword placement, content structure, internal linking)Technical SEO audits (sitemap, robots.txt, indexing, speed, Core Web Vitals)Off-page SEO & strategic link-buildingLocal SEO & Google My Business optimizationCompetitor analysis & keyword strategy planningImproving organic rankings, visibility, and lead quality What I BringI bring a blended skill set of SEO + Paid Ads, allowing me to:Build full-funnel marketing strategiesImprove both organic and paid lead flowTrack every important user action with accurate analyticsMake data-driven decisions that improve ROII am continuously expanding my expertise in Google Ads, Meta Ads, SEO, GTM, and GA4 to grow as a strong Performance Marketer and help businesses achieve predictable and scalable results.
Experience
Search Engine Optimization Executive
Jun 2025 — Present
Conducted comprehensive keyword research to identify high-potential search terms, improving organic traffic by 40%.Optimized website on-page elements including meta titles, descriptions, headings, and internal linking to improve SEO rankings.Executed off-page SEO strategies such as backlink building, directory submissions, and guest posting to increase domain authority.Used tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush to monitor performance and identify growth opportunities.Led content strategy with SEO-focused blogs, increasing content engagement and ranking for 50+ keywords on the first page of Google.Collaborated with the web development team to improve website speed, mobile responsiveness, and overall UX for better SEO results.Successfully ran SEO audits and fixed technical issues including broken links, redirects, and schema implementation.
Education
Punjabi University
High School Diploma, Business/Commerce, General
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