Chander Lekha

About Chander Lekha

Category & Growth Marketing Manager with experience driving product GTM, lifecycle marketing, and full-funnel growth across large-scale marketplaces and startups.At Flipkart and Meesho, I’ve owned growth charters for high-impact categories—scaling Grocery to $240M GMV and driving 26%+ MoM growth in Women’s Ethnic Apparel—by combining product insights, performance marketing, CRM automation, and on-platform merchandising.I bring a strong product-led growth mindset, partnering closely with Product, Analytics, and Supply teams to improve activation, retention, and monetization. I’ve managed ₹1 Cr+ monthly media budgets, improved ROAS by 75%, reduced CAC by ~30%, and built behavior-triggered lifecycle journeys across WhatsApp, Push, RCS, and SMS.Previously, as a founding member at BrideMeUp, I helped scale the business to ~₹1 Cr in annual revenue, owning GTM and digital growth end to end.

Experience

1. Manager - Category & Growth Marketing

   Flipkart

   Jan 2024 — Present · Bengaluru, IN

   Owned end-to-end GTM and growth strategy for Grocery category, contributing to $240M GMV, with 2× growth in orders and GMV through integrated acquisition, engagement, and retention initiatives. Led full-funnel growth marketing across Meta, Google Ads, and CRM, driving 25% MoM user growth, while optimizing for LTV, CPA, and long-term retention. Managed ₹1 Cr+ monthly media budgets, improving ROAS by 75% and reducing CAC by 30% through audience segmentation, creative testing, and bid optimization. Built and scaled lifecycle and trigger-based journeys (new users, cart abandonment, repeat buyers) using CleverTap, increasing CRM-led CTR by 25% across WhatsApp, Push, RCS, and SMS. Improved customer experience and conversion by reducing return rates by 30% through catalog quality, visual merchandising, and QC SOPs. Strengthened category health by improving in-stock rates to ~95% and reducing SLA timelines by 35%, positively impacting demand fulfillment and customer satisfaction. Reduced returns by 30% through new SOPs in cataloging, QC, and visual merchandising. Partnered with Product, Brand, Analytics, and Supply teams to align category narratives, campaigns, and on-site experience with GMV and growth OKRs.

Education

• Amity University

  PGDB, Axis Bank Young Banker's Programme

• Indian Institute of Management Raipur

  Master of Business Administration - MBA

• University of Delhi

  BSc. (H), Chemistry