Chandan Panda
Marketing Data Analytics, Philips, Top 1% Kaggle Rank
- Role
- Health Systems Advanced Analytics at Philips
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Chandan Panda
A \"maker\", with over 22 years of experience in large global organizations in institutionalizing technology systems, embedding decision sciences into organizational processes, unlocking value from applied data science use cases • Improved market share by creating an inhouse marketing mix optimization capability covering media budget of several hundred million dollars, spanning 10+ countries over 10+ channels• Accountable for roadmap, on time delivery, quality and satisfaction for marketing effectiveness internal consulting programs and marketing analytics decision support systems covering multiple markets across several product categories• Developed enterprise data platform and causal inference engine (NIRAA) for improved productivity in marketing effectiveness analytics processes with a scalable, repeatable and auditable analytics workbench for bayesian causal inference analytics• Created new service offering to enable hyper-personalization using deep learning in a market leading cross-channel marketing platform serving content across 40B+ consumer touch points per year using proprietary longitudinal behavioral data across 120M+ consumers• Setup 100+ FTE high performance offshore analytics delivery teams for multiple Fortune 500 companies. Responsible for hiring, performance, training, retention and leadership of a diverse group of data scientists, analysts, statisticians and managers• Consulted Fortune 500 companies in retail, airlines, gaming and pharmaceutical industries on global delivery of analytics• Co-authored a paper titled \'CATARACTS: Challenge on Automatic Tool Annotation for cataRACT Surgery\' that published in the Medical Image Analysis journal• Performed Image Classification, Segmentation & Analysis on diverse image data sets ranging from 1 micrometer to 1 kilometer per pixel (e.g. Tool annotation in cataract surgery videos, Wildlife population estimation from aerial imagery etc.)• Top 1% Kaggle rank: Sea Lion Population Estimation from Aerial Imagery (NOAA Fisheries) Kaggle Bronze Medal- Automobile Manufacturing Test Bench Time Estimation (Mercedez Benz) Kaggle Silver Medal- Manufacturing Process Item Quality Prediction (BOSCH) Kaggle Bronze Medal
Experience
Health Systems Advanced Analytics
Jun 2023 — Present
Education
UCE
Bachelor of Engineering, Electronics & Telecommunications Engg
1995 — 1999
Indian School of Business
MBA, Finance & Operations Mgt
2007 — 2008
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