Chandan Malaker
Strategic B2B Marketing Leader (Life Sciences) | Building Connected Systems Across Positioning, Content & GTM | Driving Authority & Pipeline
- Role
- Senior Strategic Marketing Manager at Indegene
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Chandan Malaker
I work at the intersection of marketing strategy, narrative, and go-to-market for life sciences service and technology companies. Over time, I’ve noticed a pattern. Expertise is rarely the problem for life sciences service and technology companies.But when it reaches the market, much of its depth is lost. What remains often sounds familiar - similar messages, limited differentiation, and marketing that struggles to create real impact. Not from lack of effort, but from lack of connection. Positioning, content, and campaigns are built separately. They rarely function as a system. I’m increasingly focused on building a marketing system and bringing these elements closer together. Linking positioning, thought leadership, content, and go-to-market execution. So marketing moves from activity to impact, and from visibility to authority.At Indegene (a global life sciences commercialization company), I lead the product marketing team to translate domain expertise into clear narratives, build structured content systems, and drive more aligned GTM and demand generation. If you’re exploring similar ideas, I’d be glad to connect.
Experience
Senior Strategic Marketing Manager
Jan 2025 — Present · Bengaluru, IN
As head of global product and content marketing across service lines, I am shaping how Indegene’s capabilities are positioned, translated into narratives, and taken to market- Build structured content systems that convert domain expertise into thought leadership, campaign assets, and sales enablement- Align positioning, content, and GTM with demand generation and commercial priorities- Partner with business leaders and SMEs to improve narrative consistency and market differentiation
Education
MICA | The School of Ideas
Certification, Marketing and Brand management
2015 — 2015
Symbiosis Center
PGDBA, Marketing, Business Administration and Management, General
2013 — 2015
Guru Gobind Singh Indraprastha University
Bachelor of Pharmacy (B.Pharm.), Pharmacy
2008 — 2012
Imperial Business School
Executive Program, Brand & Product Strategy
2020 — 2021
Digital Vidya
Digital Marketing Master's Certification (CDMM), Digital Marketing
2016 — 2016
Skills
- Business Analysis
- Integrated Marketing Communications Planning
- Strategy
- Diabetes
- Competitive Analysis
- Strategic Brand Positioning
- Marketing Management
- Market Analysis
- Antibacterial
- Pharmaceutical Industry
- Managerial Finance
- Market Planning
- Life Sciences
- Key Account Management
- Branding & Identity
- Management
- Visual Communication
- Hospital Sales
- Strategic Planning
- Gastroenterology
- Customer Data Integration
- Creativity Skills
- Marketing
- Business Strategy
- Microsoft Office
- Team Management
- Market Research
- International Marketing
- Sales Effectiveness
- Data Analysis
- Pharmaceutics
- Microsoft Excel
- Pharmaceutical Sales
- Brand Management
- Business Development
- Marketing Strategy
- Product Launch
- Consumer Insight
- Market Access
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