Chandan Gupta

About Chandan Gupta

Experienced and results-oriented SEO Project Manager with over 5 years of expertise, renowned for consistently delivering successful digital marketing campaigns. • Adapt at developing and implementing comprehensive SEO strategies to enhance online visibility, increase organic traffic, and improve search engine rankings. • Proficient in conducting in-depth website SEO Audits, identifying technical SEO issues, On-Page & Off-Page, Link Building, Keyword Research, Competitor Analysis, Content and Internal Linking activities and executing effective solutions. • Experienced in utilizing various analytics tools to measure campaign performance and provide actionable insights. • Strong leadership abilities in guiding cross-functional teams, such as UI/UX and web developers teams for ensuring project milestones are achieved on time and within budget. • Dedicated to staying updated with the latest SEO trends and best practices to deliver exceptional results in the ever-evolving landscape of search engine optimization. Google Analytics 4 Implementation and Analysis: • Set up and configure Google Analytics 4 to track user behavior and website performance. • Create and manage custom events, goals, and conversions to measure user interactions and track • business objectives. • Analyze user data and generate insights to identify trends, user behavior patterns, and areas for improvement. • Collaborate with other teams to provide data-driven recommendations for optimizing website content, user flows, and conversion rates. • Prepare regular reports on website performance and present findings to stakeholders. Google Tag Manager (GTM) Management: • Implement and manage website tracking codes, pixels, and tags using Google Tag Manager. • Ensure accurate tracking of user interactions, conversions, and other key metrics. • Coordinate with marketing and development teams to deploy and update tracking tags for various campaigns and initiatives. • Troubleshoot and resolve tracking issues, ensuring data accuracy and integrity. • Stay up-to-date with GTM features and updates to optimize tag management processes.

Experience

1. Senior Analyst

   Apexon

   Dec 2021 — Present · Mumbai, IN

   Performed thorough SEO audits on websites, identifying technical SEO issues and implementing effective solutions to enhance overall performance.• Defined and tracked Key Performance Indicators (KPIs) to measure the success of SEO.• Implemented CRO strategies with SEO efforts to improve website conversions and user experience.• Executed the integration of eCommerce tags using Google Tag Manager, while also setting up Google Analytics 4 and / or Firebase Google Analytics (for mobile apps) with dataLayers on the website.• Knowledge in Optimizely A/B testing methodologies and techniques.• Stayed updated with the latest SEO trends, tools, and industry developments to improve expertise and adapt to changing algorithms.• Acted as the main point of contact for clients, providing weekly/bi-weekly updates, addressing queries, and presenting performance reports.

Education

• Thakur College Of Engineering and Technology

  Diploma in Mechanical Engineering

  2010 — 2013

• KJ somaiya college of science and commerce, Vidyavihar

  Biology/Biological Sciences, General

  2009 — 2010

• Yashwantrao Chavan Maharashtra Open University

  B.Sc. (Industrial Science)

  2011 — 2015