Chandana Pitta

About Chandana Pitta

I helped two startups grow from 0 to $1M ARR, led growth at a 1-$20M SaaS startup and a 10 to $50M company.I help SaaS and B2B product startups (0–$50M ARR) fix GTM leaks, increase pipeline quality, and reduce acquisition costs.Over the last 12 years, I’ve led gtm, demand gen, and revenue growth across the US, EU, UAE, and India.What I help founders achieve- Higher \'demo → pipeline → revenue\' conversion- Lower cac through channel efficiency + funnel optimization- Build inbound and outbound pipelines- Align GTM systems across product, marketing, and salesRecent outcomes:Scaled MQLs from 50 → 200/monthGenerated $6M in revenue on a $30K/month ad spendCut CAC by 35% through channel + funnel restructuring2× landing page conversions with CRO + UX refinementIf your funnel feels leaky, CAC is rising, or you\'re not seeing predictable pipeline growth, I can help you diagnose the bottlenecks and build a system that compounds over time.

Experience

1. Founder

   Grow Wasabi

   Aug 2024 — Present

   Built GTM strategy for SaaS clients across the US, UK, and India ($500K–$10M ARR).Audited and rebuilt underperforming funnels to improve SQL quality and demo-to-close rates. Cut CAC by 28% through channel reallocation.Designed performance marketing systems through LinkedIn, Google, and email to increase ROI. Created lead scoring models and email flows (HubSpot, Apollo) that improved lead-to-customer conversion by 60%.Hired and trained internal marketing teams from scratch and set up operational processes.

Education

• Birla Institute of Technology and Science, Pilani

  Master's degree, Mass Communication/Media Studies