Chandan Singh
Digital Analytics & Tag Management Specialist | Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Launch
- Role
- Senior Software Engineer at Indegene
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Chandan Singh
Results-driven Digital Analytics & Tag Management Specialist with 9+ years of experience with Google Analytics (GA4), Google Tag Manager, Adobe Analytics, and Adobe Launch, including complex event tracking, ecommerce implementations, custom dimensions/metrics, data layers, and migration projects from Universal Analytics to GA4. Privacy and consent are central to my work. I have led multiple implementations of OneTrust, Consent Mode, and GDPR/CCPA. I enjoy solving complex measurement problems and building scalable analytics foundations that help organizations measure what truly matters.
Experience
Senior Software Engineer
May 2025 — Present · Bengaluru, IN
Configured GA4 via GTM for Salesforce LWC sites.• Led Adobe CJA implementation using AEP (XDM & schema mapping).• Implemented ObservePoint audits and journey. • Deployed Adobe Analytics tracking with Adobe Launch.
Education
Kendriya Vidyalaya
1st-12th, Schooling
1998 — 2010
Punjab Engineering College
Bachelor's degree, Computer Engineering
2010 — 2014
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