Chandann Singh Rathore

GTM | Demand Generation | Performance Marketing | Digital Marketing | Content Strategist | PPC | Funnel Optimization | Influencer Marketing

Role
Digital Marketing Manager at LanceSoft, Inc.
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Chandann Singh Rathore

I am a results-driven Digital Marketing leader with over 14 years of experience building, scaling, and optimizing high-impact marketing programs across multiple domains including B2B, SaaS, staffing, healthcare, IT services, fintech, and enterprise solutions. I specialize in driving measurable growth through a strong blend of SEO, performance marketing, paid media, content strategy, marketing automation, and data-led decision making. Throughout my career, I have successfully partnered with cross-functional teams and senior stakeholders to translate business objectives into scalable digital strategies that improve brand visibility, generate high-quality demand, and accelerate revenue outcomes. With a deep understanding of the full marketing funnel—from awareness to conversion and retention—I bring a consultative, ROI-focused approach to every initiative, consistently delivering sustainable growth in competitive and fast-evolving markets.

Experience

  1. Digital Marketing Manager

    LanceSoft, Inc.

    May 2025 — Present · Bengaluru, IN

    From Strategy to Scale: Leading Data-Driven Digital Marketing Programs Globally!* Own and drive the global digital marketing vision and strategy across SEO, Social, Email, and Content aligned to business and revenue goals.* Lead and mentor cross-functional digital teams (SEO, content, social, performance) and manage external agencies to deliver scalable outcomes.* Define annual and quarterly marketing roadmaps, budgets, and KPIs, ensuring execution excellence and measurable ROI.* Delivered 45–60% YoY organic traffic growth through enterprise SEO, technical optimization, and intent-driven content strategy.* Achieved Top 3–5 rankings for high-value IT staffing, healthcare staffing, and direct sourcing keywords across key markets.* Scaled LinkedIn presence 2X, contributing to 30–40% of inbound B2B leads via organic and paid social initiatives.* Built and governed content strategy and standards, influencing 40%+ of marketing-qualified leads across demand and sales enablement.* Led email marketing and automation programs, improving CTR by 25%+ through segmentation and lifecycle nurturing.* Partner closely with Sales, Recruitment, Branding, and Leadership teams to align pipeline targets, campaigns, and go-to-market strategy.* Present executive-level dashboards and insights to stakeholders, translating digital metrics into business impact.* Foster a performance-driven, data-led culture, enabling team growth, innovation, and continuous optimization. Snapshot Impact 45–60% Organic Growth | Top 3 Rankings | 2X Social Growth | 25%+ Email CTR | 40%+ Lead Influence

Education

  • International Academy of Management & Entrepreneurship

    Master of Business Administration (M.B.A.), Marketing/Information Technology

    2009 — 2011

  • CHME Societys Bhonsala Military College

    Bachelor of Computer Science, Computer Science

    2005 — 2008

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Chandann Singh Rathore — Digital Marketing Manager at LanceSoft, Inc. in Bengaluru, KA, IN | Unifers