Chandan Prakash

About Chandan Prakash

With over 16 years of experience in Big Data Distributed systems and the JVM ecosystem, I currently serve as Senior Engineering Manager at Walmart Global Tech India, contributing to Walmart Connect\'s AdTech solutions. My work focuses on Engineering leadership and Data-Management-Platform (DMP) with a proven track record of building complex Audience Targeting solutions and ML-based data pipelines. At Walmart, I lead a high-performing 15-20 member Team to deliver impactful Targeting and Optimization initiatives, including Behavioral Targeting and Audience Insights. My expertise lies in data engineering for Batch and Streaming analytics, leveraging tools such as Apache Spark, Apache DataSketches to enable scalable and effective solutions for advertisers and the organization.

Experience

1. Senior Engineering Manager

   Walmart Global Tech India

   Mar 2020 — Present · Bengaluru, IN

   Scaled the Engineering team from 6 to 18 members with active role in hiring, mentoring senior engineers, performance management, OKR planning and activating participating in technical design reviews of the key deliverables* Leading complex Data-Management-Platform (DMP) projects of building Rule-based and Machine Learning based Audience Building solutions with impact of incremental $500M+/year AdSpend revenue and 2 times improvement in ROAS & Conversion in Behavioral Targeting. Few references: Lookalike, InMarket, BrandAffinity, Persona, External Audiences (Bring your own Audience)* Leading new initiative projects like Audience Insights, Audience Size estimates based on data-sketches which gives meaningful insights to advertisers, therefore increasing adoption and re-use of Audiences while also saving compute cost* Leading the platformization project to make our product available as a platform for multiple markets outside US and integrate with third party channel partners outside Walmart Connect* Strategized and executed the cloud cost optimization project to bring down compute and storage cost significantly by ~$4M+$/year for Walmart* Collaborate efficiently with cross-geo and cross-functional teams, product management, and stakeholders to design and implement products for Display Behavioral advertising

Education

• Maulana Azad National Institute of Technology

  Btech, computer science

  2005 — 2009

Skills

• Data Structures
• Apache Kafka
• Sql
• Linux
• Java
• Unix
• Hadoop
• Apache Spark
• Software Development
• Apache Drill
• Algorithms
• Apache Storm
• Real Time Analytics
• Core Java
• Scala
• Java Enterprise Edition
• Eclipse
• Big Data
• Mapreduce
• Memsql
• Spark Streaming
• Distributed Systems
• Apache Mesos