Chandan L

Experience

1. Ad Operations Manager

   Xgrowth

   Dec 2024 — Present

   Manage, optimize and execute all real-time bidding (RTB) and programmatically traded display, mobile and video advertising campaigns.I have monetized websites and In app with the help of Google Ad Manager through Tag based integration and Header bidding wrapper solution.Setting up Open Bidding, SDK Bidding, Mediation and Private Auctions for a few Advertisers as per the bookings.The Publisher account presented several complex problems for me to solve, which I enjoyed tackling & solving some technical issues faced by them.Providing KPI (key performance Indicator) reports to clients after the end of the campaign. Reporting on a daily, monthly, and quarterly basis - utilizing our platform reporting consolidation solution to maintain daily and monthly dashboards for client management and to integrate new partners as needed.I had the privilege of working End-to-End Campaign Management, Developed and implemented campaign strategies to achieve client goals for brand awareness, lead generation, and conversions.End to End Optimization as we were responsible for Building the campaign, optimizing, and maintaining the Performance till the End of the campaign with the help of Basis platform.My experience so far includes managing campaigns using Google Ad Manager, Admob and Header bidding wrapper solution, Managing campaigns using Basis DSP platform & DV360, Connecting both supply and demand through Adtelligent platform, worked on Tag based integration, VAST integration, Headder bidding through Magnite wrapper, SDK bidding, Open Bidding, Mediation, End to end Campaign management and Reporting.

Education

• Visvesvaraya Technological University

  Bachelor of Engineering - BE

  2017 — 2021