Chandan Kumar Singh
Program Management @Freshworks | Marketing Strategy, Automation, and Operations Expert
- Role
- Program Manager - Marketing Operations at Freshworks
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Chandan Kumar Singh
With over 13 years of experience in marketing operations and strategic marketing planning, I currently serve as a Program Manager, supporting field teams in optimizing budget management, campaign planning, and generating insights. My expertise lies in crafting effective strategies that drive SaaS and B2B marketing success.Throughout my career, I have developed a robust skill set across several key areas:CRM Management (Salesforce.com): I have managed lead data, designed dashboards, and streamlined workflows to enhance alignment between sales and marketing.Campaign Planning and Project Management: I possess a deep understanding of regional markets and have a proven track record in successfully executing campaigns tailored to specific regions.Marketing Automation: Proficient in platforms such as Marketo, Hubspot, Vertical Response, and Interspire, I have led email marketing campaigns and optimized database management.Market Research: I have conducted extensive research for B2B events across the US, Europe, and APMEA markets. I set up lead generation processes from events and supported Sales teams with relevant ground marketing initiatives.Google Analytics: I have managed website performance tracking and developed insights-driven dashboards for social media and web engagement.PPC Planning: I have successfully executed ad campaigns across search, social, and display channels, with a focus on maximizing return on investment (ROI).SEO Optimization: Certified in SEO, I have played a key role in enhancing website visibility through strategic keyword optimization and content creation.I am passionate about driving marketing efficiency through data-driven strategies and leveraging technology to deliver impactful business outcomes.
Experience
Program Manager - Marketing Operations
Apr 2024 — Present · Bengaluru, IN
Education
Bharatiya Vidya Bhavan
PGDM, Marketing and Finance
2010 — 2012
University of Calcutta
Bcom(Hons), Accounting and Finance
2006 — 2009
Skills
- Business Development
- Digital Marketing
- Competitive Analysis
- Crm
- Marketing Strategy
- Data Management
- Marketing Research
- Customer Relationship Management (Crm)
- New Business Development
- Customer Service
- Team Management
- Business Strategy
- Lead Generation
- Microsoft Office
- Email Marketing
- Microsoft Word
- Online Marketing
- Market Research
- Account Management
- Social Media
- Online Research
- Social Media Marketing
- Powerpoint
- Microsoft Excel
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