Chandan Karmakar
Digital Marketing Analyst at DeltaX | LPU MBA’27 | JU Mech’22 | Power BI | SQL | DV360 | Meta
- Role
- Senior Associate - Digital Marketing at DeltaX
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Chandan Karmakar
Mechanical Engineer Turned Performance Marketer & Data Analyst:I m a Mechanical Engineering graduate who discovered a strong passion for Marketing, Data Analysis, and Business Strategy. After graduation, I left my Mechanical Engineering job to follow that passion and joined DeltaX as an Operations Analyst, diving deep into the world of performance marketing and data. What I Do- Manage and optimize Meta (Facebook) Ad Campaigns using Ads Manager- Develop and execute detailed media plans tailored to business goals- Analyze campaign data to improve ROI and shape smart marketing strategies- Automate repetitive tasks and workflows using Python and Google Apps Script- Build dynamic dashboards using Power BI and automate reporting using Advanced Excel🤖 AI & Automation Skills- Task automation using Python & Google Apps Script- Data processing & campaign monitoring automation- Smart workflows for improved efficiency in marketing operations Core Tools & Skills- Meta Ads (Facebook Ads Manager)- Campaign Management & Optimization- Hyperlocal Targeting & Lead Gen Campaigns- Power BI | Advanced Excel | Google Sheets- Media Planning | Marketing Strategy- Basic Python | Google Apps Script What Drives Me- Passion for blending data, creativity, and automation to solve real problems- Enthusiastic about learning new tools, technologies, and marketing innovations- Aiming to grow as a Performance Marketer and AI-powered Business Analyst Creative Side- Tattoo sketching, stencil art, and visual storytelling- Believe in combining analytical thinking with artistic creativity Future Goals- Take on impactful roles in Performance Marketing or Data Analytics- Collaborate with passionate professionals to solve modern business problems
Experience
Senior Associate - Digital Marketing
Jan 2025 — Present · Pune, IN
Key Responsibilities- End-to-end campaign management: Coordinating with launch and reporting teams to ensure accurate setup, performance tracking, and continuous optimization of Meta (Facebook) ad campaigns- Collaborating with cross-functional teams to create and execute data-driven marketing strategies aligned with business goals- Developing and maintaining automated reporting dashboards using Google Apps Script and Power BI to streamline campaign performance insights- Troubleshooting ad performance, refining audience targeting, and analyzing data to drive results- Supporting project management efforts to ensure seamless execution of campaigns and client deliverables
Education
Parul Ramakrishna Sarada High School
Higher Secondary , PCMB
Swami Debananda Vidyamandir
Madhyamik
Jadavpur University
BE, Mechanical Engineering
Lovely Professional University
Master of Business Administration - MBA, Marketing
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