Chandan Gourishetty

About Chandan Gourishetty

Analytical and results-oriented Marketing Analyst with 4+ years of strong expertise in…

Experience

1. Marketing Analyst

   Wayfair

   Apr 2024 — Present · US

   Supported digital marketing performance for Wayfair’s customer acquisition and retention efforts, with a focus on key product categories such as furniture, décor, and home improvement. Defined and tracked KPIs aligned with sales growth, customer engagement, and repeat purchase targets.• Collaborated with Merchandising, Compliance, and Channel Marketing teams to align campaign objectives with brand guidelines and regulatory standards, ensuring data-driven marketing strategies across digital channels.• Streamlined data integration from platforms (Google Ads, Facebook Ads Manager, Salesforce Marketing Cloud, and Adobe Analytics). Reduced dashboard load time by 45% via Tableau optimization and standardized UTM tagging, accelerating insights delivery to marketing and sales teams.• Conducted cross-channel performance analysis to optimize click-through rate (CTR), cost-per-acquisition (CPA), and ROAS. Strategic insights led to a 22% lift in Facebook campaign engagement and a 17% drop in paid search acquisition costs, driving more efficient media spend.• Led A/B testing across email marketing and product landing pages using Adobe Target and Salesforce Marketing Cloud, resulting in a 33% increase in email open rates and a 28% boost in product page conversions through improved creative and audience segmentation.• Developed automated SQL-based audience segmentation models in collaboration with Data Engineering. Enhanced funnel reporting accuracy and identified a 20% budget reallocation opportunity by targeting high-value customer segments, increasing repeat purchase rates.

Education

• Vaagdevi College of Engineering

  Bachelor's degree, Computer Science

• Oklahoma Christian University

  Master of Science - MS, Engineering