Chandamita M.

About Chandamita M.

I am a highly skilled and results-driven Brand Manager with extensive experience. My expertise lies in developing and executing effective branding strategies that enhance brand identity, visibility, and recall.I lead social media teams to create engaging content and manage campaigns that resonate with our audience. I collaborate with influencers and brand ambassadors to expand our reach and ensure our messaging is consistent and impactful. I also plan and manage marketing efforts for major events like the IPL,World Cup, Asia cup etc ensuring our brand stands out during these high-visibility moments.A key part of my role is analyzing data to measure growth and ROI, and managing the profit and loss (P&L) to ensure financial targets are met. I develop creative concepts for ad films and videos that drive brand recall and position our brand effectively in the market. My goal is to ensure clear and consistent communication across all channels, driving sustained brand growth.

Experience

1. Associate Brand Manager

   Game Developer

   Sep 2023 — Present

   Handle two distinct sports brands, overseeing overall brand strategy, end-to-end marketing campaigns across digital, social, and performance channels.Develop marketing communication strategies and creative products while ensuring consistent brand messaging across platforms. Lead consumer insights, content planning, and campaign execution.Lead and manage a full branding team including social media executives, meme creators, designers, video editors, and copywriters—overseeing day-to-day workflows and output quality.

Education

• Jawahar Navodaya Vidyalaya - JNV

  Secondary education

• Delhi University

  Master's degree, Linguistics

  2018 — 2020

• KKHJC , Pathsala , Assam

  High secondary education

  2013 — 2015

• Gauhati

  Bachelor's degree, English Language and Literature

  2015 — 2018