Chanda Dewan

About Chanda Dewan

Success is fueled by curiosity and collaboration across disciplines. Chanda Dewan is an accomplished Marketing Manager with over 10 years of experience in the dynamic worlds of marketing, media and advertising. Her journey has been marked by a steadfast commitment to driving growth through strategic campaigns and fostering cross-functional collaboration. She has a published peer-reviewed research paper on Internet Marketing as well as multiple published articles in Hindustan Times. At Bennett, Coleman & Co. Ltd.(The Times of India), Chanda spearheaded campaigns for top-tier brands like Coke, Mantena, Amex, managing budgets exceeding $1 million. Her leadership on the \"A Shot of Hope\" Covid vaccination awareness campaign reached over 300 million readers nationwide and significantly boosted brand salience. She thrives in high-pressure environments, having added $2.5 million in revenue through creative campaign pitches. Chanda\'s expertise spans media planning, campaign management, managing cross-functional teams, and digital strategy. She is adept at both managing and analyzing campaigns, consistently optimizing for brand goals and improving ROI by up to 70%. Her technical proficiency is complemented by a robust set of soft skills, including team leadership, critical thinking, and effective communication. Academically, currently, Chanda is studying Global MBA from SP Jain School of Global Management (Singapore-Sydney-Dubai), where she is specializing in marketing and has led a term project on beverage consumption trends in Singapore. She also holds a certificate in Digital Marketing & Strategy from IIM Indore, India and a bachelor\'s degree in journalism and mass communication from Vivekananda Institute of Professional Studies, IP University, Delhi, India. Chanda has always been driven by intellectual curiosity and a passion for learning, which has enabled her to excel in diverse roles—from developing pitch decks and negotiating contracts to leading business development initiatives that contribute significantly to revenue growth. As she continues her career, she is committed to leveraging her cross-functional expertise and innovative mindset to drive growth and create impactful marketing strategies. This avid traveler, when not working or submitting assignments, enjoys a hot cup of tea in the mountains, writes poetry, and plays with her fur baby!

Experience

1. Global Marketing Director

   Graysons Global Ventures

   Feb 2026 — Present · Delhi, IN

   Leading global brand architecture, platform positioning and growth strategy for a cross-border real estate and technology platform operating across the UK and India.Spearheading the institutional narrative at group level while aligning capital strategy, technology enablement and operating platforms under a unified brand framework.Driving:•⁠ ⁠Group-wide brand strategy and executive positioning•⁠ ⁠Capital-facing communications and board-level narrative•⁠ ⁠Go-to-market strategy and scale architecture across portfolio entities•⁠ ⁠Category definition and product positioning for Acache, a SaaS-driven tech platform enabling digitisation, data intelligence and operational optimisation•⁠ ⁠Brand and growth strategy for Cohabit8 UK and Property Shield Services (UK & India)•⁠ ⁠Integrated, cross-market communications across digital, partnerships and institutional channels•⁠ ⁠Scalable marketing infrastructure and governance systems across geographiesAligning brand equity, platform growth and long-term enterprise value creation.

Education

• Vivekananda Institute Of Professinal Studies

  Bachelor’s Degree, Journalism and Mass Communication

  2013 — 2016

• Carmel Convent School

  High School, Business/Commerce, General

  2011 — 2013

• SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney

  Global MBA

• Indian Institute of Management, Indore

  Digital Marketing and Strategy