Chance MacArthur

Strategy & Art Direction

Role
Co-founder & Creative Director at Drag Reduction Systems Drs
Location
Brooklyn, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Chance MacArthur

Creative strategist with a design foundation and a strong eye for brand world-building, visual direction, and cultural positioning. I specialize in developing creative vision and the strategic infrastructure behind its execution, connecting the dots between brand identity, audience, content, and culture. Most recently I led strategy and marketing for Heron Preston\'s relaunch, and before that I was trained by and designed under Adriano Goldschmied for clients like Hugo Boss, Tom Ford, and OVS. I\'m also co-founder and creative director of DRS, a design-forward cycling apparel brand.

Experience

  1. Co-founder & Creative Director

    Drag Reduction Systems Drs

    Jul 2025 — Present · New York, NY, US

    DRS is a cycling apparel brand born from a deep understanding of cycling culture, a critical eye for design and detail, and a desire to bridge the gap between performance, style, and affordability. Based out of Brooklyn, NY- Leading all creative direction across the brand from visual identity and apparel design to packaging, web/UX, and campaign art direction- Developed and executing the brand\'s marketing strategy across all channels and manage cross-functional operations including multi-factory production coordination, inventory planning, and vendor relationships, while building scalable infrastructure.

Education

  • University of Southern California

    Bachelor of Fine Arts - BFA, Design

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