Chance Nace

About Chance Nace

Product and experiential marketing leader with a customer-first mindset and a proven track record of turning insights into clear product positioning, compelling messaging, and memorable brand experiences. I develop go-to-market strategies and experiential programs that increase engagement, strengthen loyalty, and drive measurable business impact.I combine strategic product marketing with hands-on event expertise — from national activations and sponsorships to high-touch brand experiences. Known for simplifying complexity, collaborating across teams, and elevating how customers experience a brand at every touchpoint.Outside of work, I’m passionate about fitness, outdoor adventures, sports, and connecting with people who inspire growth, kindness, and positivity. EXPERTISE & SKILLSProduct Marketing & Positioning | Messaging Frameworks & Value Propositions | Experiential Marketing & Brand Activations | Event Strategy & Execution | Lead Generation & Demand Programs | Brand & Agency Management | New Product Introductions | Project Management | Sponsorship & Partnership Management | Budgeting.

Experience

1. Product Marketing Manager, Smb Laser Printers

   HP

   Aug 2022 — Present · San Diego County, CA, US

   Own product positioning, narrative, messaging, and value propositions for the global SMB laser printer portfolio, using customer insights and stakeholder input to support category growth and business goals.• Partner cross-functionally with Leadership, Product Managers, Program Managers, Sales, and Creative to define new product features, refine positioning, and develop compelling key selling points and competitive differentiators across the SMB lineup.• Collaborate with global insights and analytics teams to translate customer and market research into actionable positioning strategies and messaging frameworks.• Champion the SMB customer voice across the buyer journey, crafting narratives that show how HP printers and services solve customer pain points and deliver meaningful business outcomes.• Craft clear, benefit-driven messaging for new product innovations that articulates value to SMB decision-makers and supports sales enablement and go-to-market readiness.• Developed HP\'s first-ever transactional portfolio value proposition, redefining customer evaluation and comparison. • Established and drove adoption of an improved product lifecycle and launch process, resulting in 100% stakeholder alignment for new product launches.

Education

• San Diego State University

  Bachelor's degree, Hospitality, Tourism, and Events Management

• Santa Clara University Leavey School of Business

  Master of Science - MS, Marketing

Skills

• Budgets
• Hospitality
• Management
• Brand Development
• Event Management
• Sports
• Sales
• Brand Management
• Marketing Strategy
• Sports Marketing
• Brand Awareness
• Social Media Marketing
• Sponsorship
• Creative Direction
• Trade Shows
• Event Planning
• Marketing