Joseph Manoshan Chamath Perera
Founder @Learnwise
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WORK HISTORY
Founder @Learnwise
LK
Founded and scaled an education-focused venture delivering digital learning and training solutions.• Developed brand positioning, go-to-market strategy, and digital customer acquisition framework.• Built and managed a direct sales pipeline, overseeing end-to-end client lifecycle from lead generation to conversion.• Implemented structured CRM processes and marketing automation to improve inquiry tracking and conversion efficiency.• Led partnerships, stakeholder engagement, and content strategy to strengthen brand credibility and market visibility.• Applied analytical reporting using Excel and integrated tools to monitor performance and optimise campaigns.
EDUCATION
World TESOL Academy
120-Hour TESOL/TEFL Certificate, Teaching English as a Second or Foreign Language/ESL Language Instructor
University of Gloucestershire
Master of Business Administration - MBA
Awards for Training and Higher Education
Postgraduate Degree, Strategic Management and Leadership
The Chartered Institute of Management Accountants
Diploma in Management Accounting, Management Accounting
Buckinghamshire New University
LLB (Hons) Law, Law
ABOUT JOSEPH MANOSHAN CHAMATH PERERA
I turn marketing into measurable revenue. As a Chartered Marketer (ACIM) and MBA-qualified professional, I specialise in translating complex markets into clear positioning, strong demand, and sustained commercial growth. My focus goes beyond visibility, building marketing systems that consistently convert attention into pipeline and revenue. I operate at the intersection of strategy, execution, and performance. From defining brand positioning and refining value propositions to building pipelines and delivering integrated campaigns, I ensure marketing activity is directly aligned with business outcomes. Through my work with LearnWise Consultants and across previous roles, I have strengthened market positioning, improved customer acquisition, and introduced structured, scalable marketing and sales processes. I bring a hands-on approach, comfortable moving from high-level strategy to execution across digital channels, content, and stakeholder engagement. My approach combines data, insight, and commercial awareness with practical execution. I focus on clarity, consistency, and performance, ensuring marketing is not just creative, but credible and commercially impactful. Core strengths: • Commercial growth strategy & revenue alignment • Brand positioning & value proposition development • Pipeline creation & demand generation • Digital marketing & campaign execution • Stakeholder management & relationship building I am particularly motivated by roles where marketing plays a central role in driving growth, shaping competitive positioning, and delivering measurable business impact.
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