Chamari de Silva

About Chamari de Silva

Hi, I\'m Chamari (pronounced \"ch-uh-m-uh-ree\"). I\'m a marketing leader with over a decade of experience building marketing functions at high-growth startups. Startups are my natural habitat — the kind of environment where you have to be strategic and scrappy, visionary and operational, all at once.At Renew, an industry-leading prop-tech platform modernizing how renters live and move within apartment networks, I joined as the company\'s first and only marketer and built the entire marketing function from the ground up, owning brand, lifecycle, product, and partner marketing through the company\'s growth from seed stage to Series A. I established the foundational systems, communications architecture, and collateral that the business runs on today, including a rebuilt resident lifecycle program that now drives an 85% engagement rate. Before Renew, I spent three years at Better.com building and scaling what became the company\'s strongest and most cost-efficient marketing channel — email and SMS. I built and led a team of 10, drove millions in quarterly fund revenue through lifecycle strategy, growth experiments, and targeted campaigns, including a single retargeting series that generated $4.4M, and improved campaign speed to launch by 50%. I also managed a full platform migration in four months while saving the organization over $10k in monthly overage costs, without missing a beat on business continuity. I earned a record high internal satisfaction rate as a leader compared to company averages, a reflection of the culture, clarity, and investment I bring to every team I build.Earlier in my career, I ran my own digital strategy consultancy and held marketing roles spanning massive corporate events and trade shows, consumer SaaS, and consumer goods — giving me a 360° view of how marketing functions across industries, business models, and stages of growth.

Experience

1. Senior Director, Consumer Marketing

   Renew

   Jan 2026 — Present