Chalsea-Blaze Chen

About Chalsea-Blaze Chen

I build community through data — and bring data to life through community.I’m a data-driven strategist, community catalyst, and founder who believes analytics is more than numbers — it’s about human connection, meaningful insight, and long-term trust. With over a decade of experience in CRM, product development, and marketing analytics, I help brands unlock the full value of their customer data — not just through dashboards, but through dialogue. By day, I lead data storytelling, CRM strategy, and lifecycle insights for brands like Hyundai and Genesis. By heart, I create cultural platforms like DIMSUMX, blending food, belonging, and story-driven design — and I co-organize MeasureCamp DC, a peer-led unconference for digital analytics professionals.Recently, I’ve been exploring how community can evolve beyond content or engagement — to become a living system of intentional feedback. As more brands look to humanize their data strategy, I see zero-party data — the kind people offer willingly through self-reflection, not tracking — as a powerful path forward.This is what drives me: designing spaces where people feel safe to show up, speak up, and shape what comes next — whether that’s through a survey, a ritual, or a seat at the table.Specialties:CRM Analytics & Lifecycle Strategy (Salesforce, GA4, Adobe Analytics)Product Development & Zero-Party Data Strategy (Surveys, Feedback Loops, MVP Testing)Community-Led Brand Strategy (Events, Rituals, Cultural Storytelling)Data Storytelling & Visualization (Tableau, Alteryx, Segmentation)UX, Behavioral Analytics, Web Tracking, A/B TestingWest ↔ East | Culturally Fluent Currently exploring: AI for Community Design, Identity in the Age of Data, and Scalable Belonging

Experience

1. Crm Analytics Manager

   INNOCEAN USA

   Apr 2017 — Present · Huntington Beach, CA, US

   CRM Analytics LeadershipI shape and execute comprehensive CRM analytics strategies, aligning customer experience goals with media performance objectives. My expertise includes delivering insights across all customer touchpoints, connecting media exposure to shopping behavior, purchase intent, and post-purchase engagement patterns. I partner with strategy teams to implement advanced segmentation strategies, identifying high-value audiences and creating methods for hyper-targeted personalization across media channels. I create and implement predictive models for customer behavior, churn risk, lifetime value, and media response to inform both CRM and media strategies.Data Integration & TechnologyI oversee integration and optimization of customer data platforms, identity resolution tools, and marketing automation systems to enhance both CRM and media capabilities. My expertise includes leading activation of 1st-party data across media channels while ensuring robust data governance and privacy compliance. I stay current with emerging analytics tools and methodologies, incorporating best practices into team workflows.Strategic LeadershipI excel at conveying complex, data-heavy learnings into compelling narratives for internal and external stakeholders, translating performance data into actionable strategies. My collaborative approach includes working with brand, digital strategy, analytics, and dealer teams to embed customer insights into all marketing and customer experience initiatives. I recruit, mentor, and lead high-performing teams of CRM and media analysts to produce actionable insights.

Education

• University of Southern California

  Bachelor of Arts, Communication

Skills

• Social Analytics
• Marketing
• Blogging
• Lead Generation
• Analytics
• Omniture
• Social Media
• Online Advertising
• Google Analytics
• Training
• Press Releases
• Sem
• Web Analytics