Anirudh C.
Founder & CEO @Passer
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WORK HISTORY
Founder & CEO @Passer
CA
Founded a new age digital agency that provides technology & marketing consultation and implementation services to small and medium scale businesses, with a strong focus on energy efficiency program management- Built a digital agency from the ground up, developed and maintained 6+ products, and led a team of 15+ employees- Pioneered complete digital transformation within 10+ brands: Improved omni-channel experience & digital infrastructure, implemented CRM & marketing automation, launched 4+ brands in Canada/US market, through coordinated teamwork- Designed and implemented comprehensive program management systems for large-scale energy efficiency initiatives, supporting businesses in their sustainability efforts- Specialized in creating robust payment processing systems, implementing risk management and controls documentation, and ensuring compliance with energy sector regulations- Developed sophisticated systems for energy audits, rebate processing, and performance tracking for provincial energy efficiency programs- Services Offered: Energy efficiency program management, technology consulting, web and mobile product development, e-Commerce marketing & reporting, user experience design, communication strategy, application development, business process consulting, change management- Industries of Expertise: Energy Management, Education, Apparel, Ecommerce & RetailMarkets Covered: Canada, UAE, US, UK & India- Tech Stack: MongoDb, Firebase, GCP, AWS, MySQL, ElasticSearch, Next.js, React.Js, React Native, Flutter, Python, Node.js, PHP, WordPress, Shopify, Odoo, Google Analytics, Looker Studio, Microsoft PowerBI
EDUCATION
The Maharaja Sayajirao University of Baroda
Bachelor Of Business Administration, Business Administration
SKILLS
ABOUT ANIRUDH C.
I am an entrepreneur and product leader with over a decade of experience in digital transformation, software product development, energy efficiency program management, e-commerce marketing, marketing automation, performance marketing, and management consulting. I have helped over 35+ brands across various industries, to optimize their operations, gain insights, and deliver superior customer experiences with innovative software solutions and data-driven strategies.As the founder and CEO of Passer, a new age digital agency, I provide technology and marketing consultation and implementation services to small and medium scale businesses. Our work extends to designing and implementing comprehensive program management systems for large-scale energy efficiency initiatives, supporting thousands of businesses in their sustainability efforts.I am also the Co-Founder and Chief Product Officer of iAmX, a company focused on building an integrated suite of retail management software that is revolutionizing retail technology for SMBs.With global exposure spanning Canada, UAE, and India, I am passionate about solving critical problems for end-users, bringing cutting-edge products and solutions to market, and empowering businesses to thrive in the digital era. My recent focus has been on developing robust systems for energy efficiency programs, combining my expertise in digital transformation with a commitment to sustainability and environmental impact.From designing user-centric interfaces to implementing complex payment processing systems and ensuring regulatory compliance, I strive to create solutions that drive both business growth and positive environmental change. My experience in managing energy efficiency programs has further fueled my passion for leveraging technology to address global challenges and promote sustainable business practices.
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