Ranjana Chakravorty
Digital Analytics Strategist @CAA Club Group
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WORK HISTORY
Digital Analytics Strategist @CAA Club Group
ON, CA
EDUCATION
Shaheed Sukhdev College Of Business Studies
Bachelor’s Degree, Bachelor of Business Studies
Delhi School of Economics
Master of Business Administration (MBA), International Business
SKILLS
ABOUT RANJANA CHAKRAVORTY
I am a results-oriented Digital Strategist with a proven track record of helping businesses harness the power of digital channels to drive engagement, conversions, and revenue. My expertise spans across digital marketing strategy, omnichannel execution, and performance optimization. Whether it’s optimizing campaigns, improving user experience, or leveraging data for strategic decision-making, I am committed to delivering impactful results that align with business goals.AREAS OF EXPERTISE:• Website analytics: Google Analytics/GA4, Pwik Pro, Mixpanel, Hotjar, GTM, AB Tasty• Social media analytics (Facebook,Twitter, Instagram, YouTube), Surveys, Iconosquare, HyperAuditor• Social Listening: Digimind, Synthesio, Meltwater, NetBase, Brandwatch,Talkwalker.• Search and SEO: Google Trends / Correlate / N-Gram, SEMRush, Mangools, ScreamingFrog, Google Adwords / Search console, SimilarWeb• Audience, network and influencer identification: DemographicsPro, Affinio, Iconosquare, Global Web Index, StashMetrics, Facebook Audience Insights• CRM Platform: Hubspot• Primary and Secondary research• Google Data Studio, Power BI, Tableau, SQL and Q.In my non working time, I enjoy travelling and love exploring new cultures.
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