Chakaravarthi S
Programmatic Media | Digital Strategy | Planning | Campaign Management at Ad Operations at Walmart Media Group
- Role
- Ad Operations Analyst at Walmart Connect
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Chakaravarthi S
7+ years of hands on experience in DFP, DCM/DFA, AppNexus, AdapTV, DoubleClick Bid Manager, Facebook Ads,and other various ad servers/networks. End to end campaign setup and management in various platforms.Daily campaign management by using DFP and AMP ad server and real time bidding by Ad exchange (APPNEXUS and ADAP TV,DCM).• Daily management includes inventory checking, processing the insertion order, trafficking, pacing, optimization, and reporting of ad campaigns, pixel setup and retargeting the campaign as per customer behavior.• Monitor all requests for proposals from advertisers and manage insertion orders.• Review the client\'s requirement with the help provided IO’s • As per client requirement create the campaign under the given advertiser the Date and Billing [CPM, CPC, CPA]• Target the campaign for a particular category channel per client’s request.• Target the campaign based on several criteria like Geo targeting, Browser targeting, Day Parting, Frequency capping etc.• Uploading the given creative or Third party tags to the Ad.• Creative: We are dealing with the creative like Rich media,flash, Gif/Jpeg images, Click Commands [Click Tracker] and Pixels [Impression Tracker]• Expandable Creative: Mouse Rollover, Click to Rollover, Rollback, Floating, Pop-up, Interactive and so on.• Third Party Tags: We are dealing with several 3rd party tags like DART, POINTROLL, Eye blaster, Media Mind and so on.• Trouble shooting : Creative Trouble shooting & Campaign Trouble shooting• QA\'ing trafficking assets and trafficked line items and activate campaigns.• Analysis of campaigns to improve the delivery and clicks, improve the CTR as per customer satisfaction.• If campaign not performed well will do real time bidding and as per bidding will setup campaign.• Create the pixel (spotlight, AMP, boomerang) and implement same inside the campaign to track customer behavior and will retarget the campaign as per customer behavior for better CTR and delivery.
Experience
Ad Operations Analyst
Feb 2019 — Present · Bengaluru, IN
Education
SRV Higher Secondary School
+2, Biology
2004 — 2006
Anna University Chennai
B.E, Electronics andCommunication Engineer
2006 — 2010
Anna University Chennai
Master of Business Administration (M.B.A.), Human Resources Development
2010 — 2012
Skills
- Data Warehousing
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