Chaitrali Patil

Marketing Specialist @Jade Global

Pune, IN

As a Marketing Specialist at Jade Global, I led data-driven campaigns via HubSpot, boosting lead generation and ROI through strategic automation and performance optimization. I developed and refined workflows for lead nurturing, sales sequencing, and customer journey mapping while building custom KPI dashboards that drove insight-led decisions.My role included customer database management with strict GDPR/CCPA compliance, enhancing segmentation and hygiene using secondary research and data mining. I executed high-impact email campaigns through HubSpot, Salesforce, Mailchimp, and Zoho—leveraging A/B testing, audience targeting, and personalized sequencing to increase engagement.Additionally, I specialized in account and contact profiling using tools like ZoomInfo, Draup, and LinkedIn Sales Navigator, identifying key decision-makers and extracting valuable insights for ABM strategies. I regularly prepared benchmarking and performance reports, contributed to detailed market research covering industry trends and IT landscapes, and supported executive-level planning for key meetings and events.

Savitribai Phule Pune University

Master of Science (MSc), wine brewing and alcohol

Savitribai Phule Pune University

Master of Business Administration (MBA), Marketing